8bit Art is a delightful color-by-number game, offering a soothing experience for users. Players can select from a variety of pixel art designs and meticulously color each pixel at their leisure. It's akin to having a coloring book right on your phone. I undertook this project independently, serving as the sole graphic artist. My responsibilities included designing the logo and creating advertisements, with a focus on vibrant aesthetics to ensure our game stands out amidst the plethora of similar offerings in the market.
INTERFACE ICONS
Created for current and future state.
GAME MARKET COMMERCIALS
I designed marketing materials for the App Store and Google Play, ensuring a visually cohesive experience. To maintain an eye-catching continuity, I incorporated a rainbow featuring colors reminiscent of the logo.
SCREENS FROM GAME
Pixel art sets were created and added to the game on a daily basis. Similar themes were grouped together, ensuring a cohesive and enjoyable experience for players.
GRAPHICS CHART
Pixel art from the game, arranged by colors.
You can fully zoom in on your computer, but please be patient while it loads.
SOCIAL MEDIA AND MARKETING STRATEGY
Graphics designed for Facebook fan pages, Instagram, and Facebook groups. I proposed adding a small ad on the pixel art fan page, which resulted in a significant increase in our app's fan base.
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